How many stars would you rate your current pillow? If it's anything less than five, we assure you, it doesn't have to be this way.
Spare yourself the sleeplessness and start your search here for a new pillow that provides the exact softness, firmness, malleability, or spoonable shape that you need. Plus, all of these top-rated pillows are available on Amazon, so you can conveniently add to your ongoing cart.
When shopping for a new pillow on Amazon, it's easy to get bogged down with the number of results. Keep your search as narrow as possible by limiting it to your own preferences instead of casting a wide net. These are the most important aspects of a new pillow to consider:
Pillow shape: The best pillow shape for you depends largely on your main sleeping position. Stomach sleepers should opt for a soft, airy pillow, side sleepers need a flat, firmer pillow, and back sleepers are best suited with something in the middle. A good pillow should keep your head and neck in total alignment on its own without needing additional bolsters. If you like the feel and shape of your current bed pillow, start your search with one that has a similar construction.
Fill material: The most common pillow fill types are foam, down-alternative, and down. Some may enjoy sleeping on all three, while others may rule out one or two right away — these materials all have their own pros and cons. Foam pillows provide ample support to the sleeper, but they tend to be a little weighty and heat-retentive. Down-alternative fiber is usually lighter and airier than foam, but it doesn't provide a reactive or bouncy feel, and it has the potential to lose its puffiness over time. Finally, down pillows have a similar feel to down-alternative pillows, only they comprise duck or goose down. These pillows are incredibly soft, supportive, and adept at temperature regulating, but they can be quite expensive. Also, down is not a vegan product, and transparency for the ethical sourcing of down can be tough to find.
Airflow design: Whether or not you're specifically considering a cooling pillow, a high-quality bed pillow should be designed to facilitate airflow and/or wick away heat. This is especially important if you're most interested in getting a foam pillow. Some solid foam pillows may be ventilated to allow air to be pushed out, and others have border gussets that channel body heat away from the head. Some pillows are made with cool-to-the-touch fabrics such as lyocell or Outlast, while some feature heat-wicking gel as a part of the pillow’s inner fill construction.
Finding the best pillow on Amazon may be a trial-and-error process, but you should know within the first few nights of sleeping on it if it's a good match. Always check the return policy and warranty before you buy a new pillow, so you can easily return it if it doesn't work out.
In this guide, we're breaking down all that you need to know about the best pillows on Amazon and who they may be right for. Read on to finally catch the zzz's you need.
• Fill Type: Quilted polyester microfiber • Available Sizes: Standard and queen
The Leesa Hybrid Pillow pulls double duty. One side is layered with cooling gel, and the other is made up of cushy quilting that allows air to circulate without your head or neck getting overheated. The cover fabric is also temperature-regulating, feeling much cooler on contact than cotton.
This is a very comfortable pillow for side/stomach sleepers, as it isn’t excessively lofty but is still adequately spoonable. It's a very well-made, long-lasting pillow that hasn't gotten shabby or misshapen at all in my time testing it.
• Fill Type: Graphite and gel-infused adaptive foam • Available Sizes: Standard and king
The Tuft & Needle pillow is made of one piece of springy adaptive foam that is ventilated with small holes for airflow, and it has a removable, quilted cover that adds a little extra padding. The pillow shape is more flat than fluffy, though it's pleasantly lightweight and has rounded edges that better support and conform to the natural curve of the neck.
Though it feels cozy, there is moderate pushback with this pillow — editor Bridget Clegg noted that its buoyant, extra-supportive form doesn't provide that “sinking-into-a-cloud feeling.” However, she noted that its foam does not sag, even after a year of use.
Casper's Down Pillow is the one to get if you love the softness of down or down-alternative fill. It has a rounded and puffed-up appearance, an airy feel, and very light pushback. It's also one of the best pillows to spoon with.
This pillow's RDS-certified down-and-feather fill is both malleable and breathable — it also accounts for the higher price point. Also, the pillow's unique internal five-chamber construction prevents the fill from clumping into one corner, so even after sleeping with it, it fluffs up to its original silhouette like new.
• Fill Type: Proprietary TEMPUR memory foam • Available Sizes: Queen and king
Tempur-Pedic’s TEMPUR-Cloud cooling pillow is the best pillow on Amazon if you like a firm pillow with enhanced cooling properties. It comprises memory foam layered with cooling gel on both sides and is covered with a smooth performance material-like cover. While pricey, the premium materials of this pillow help to provide a customized, luxurious feel, and it will not degrade or sag over time.
It comes in a “hi” and “lo” height (we recommend that people with narrow shoulders choose the “lo” height), but no matter which one you go with, just know that this pillow is one that is best laid flat on your bed to feel its full benefits, not leaned or stacked up with others.
This pillow conforms to your sleep position over the course of a few seconds, providing a custom feel with exceptional neck support. However, if you’re used to the featherweight softness of a down pillow, this flat memory-foam pillow might be an adjustment.
• Fill Type: Down-alternative • Available Sizes: Queen and king
It's nearly impossible to search for the best pillows on Amazon without seeing the Beckham Hotel Collection Gel Pillows pop up. But sleepers of all types (nearly over 116,000 of them) have tried and weighed in on this pair, garnering them a 4.5-star overall rating.
The price is certainly a factor — this set of two is $40 and is frequently on sale for less. But reviewers are also fans of the feel. The pillows are filled with a polyester-derived, down-alternative gel fiber material that feels just like down and offers similar benefits: responsiveness, a puffy look and feel, and increased airflow.
We'd recommend these pillows to anyone who wants to outfit their bed (and perhaps multiple beds in their home) with large, fluffy, and airy pillows at a reasonable price.
• Fill Type: Memory foam • Available Sizes: Standard and queen
If you have a lot of tension in your neck and shoulders, consider getting this contoured memory-foam pillow on Amazon. Many reviewers with persistent neck pain, herniated discs, and pinched nerves claim that this pillow has helped them sleep more soundly.
Shaped similarly to a traditional neck pillow, this one features a slope in the middle that's even more gentle on the neck. The pillow's slow-reactive foam contours to the body's shape and provides minimal pushback, compared to other types of foam that are springier.
It may not be as soft and squishy as a down pillow, but it's not rock-solid, either. You can also sleep with this pillow rotated upside-down, depending on how broad your shoulders are or what your main sleep position is.
• Fill Type: Shredded memory foam and kapok fibers • Available Sizes: Standard/queen and king
The Layla Kapok pillow is an adjustable pillow that is filled with a blend of memory foam and plant-based kapok fibers. Its hexagonal-patterned pillow cover is made of polyester and viscose woven with CuTEC, a copper-infused yarn.
The memory foam gives it a firmer and heavier feel, although its cooling properties and plushiness make it feel perfect for snuggling and spooning all night. And because it is an adjustable pillow, it may be a good candidate for buying in a pair to ensure a matching look to your bed.
• Fill Type: Gel-infused shredded memory foam • Available Sizes: Queen and king
If everybody in your household loves the plush, puffy look and feel of shredded memory foam pillows, then these are the ones to buy. These cooling pillows from Amazon provide the support of memory foam but are irresistably fluffy, too.
Filled with gel-infused shredded memory foam, Qutool's pillows have bamboo-fiber covers that feel both cozy and cool. The pillowcase that holds the foam unzips, so you can insert or remove foam as needed to get it as lofty as you'd like.
Reviewers love that these pillows are airy and breathable, and the cover is soft and not at all slippery.
• Fill Type: Gel-infused shredded memory foam • Available Sizes: Queen and king
The Coop Home Goods Eden pillow is an adjustable, shredded-memory-foam pillow. The shredded foam is lightweight and slow reacting (i.e., not bouncy), and it feels significantly airier than a solid piece of memory foam. This pillow's cover, a blend of polyester and rayon viscose, is perfect for anyone who loves that amazing “comfy T-shirt” feel in their bedding.
If you’re searching for the best pillow on Amazon, the Eden pillow typically appears as a top choice, with 73% of its current 11K reviewers giving it a five-star rating. Though it has a lot of hype, we totally stand behind it as one of our all-time favorite pillows.
Sleepers of all types who prefer a soft and round pillow (as opposed to a flat and firm one) would enjoy the Eden — just as long as you’re OK with removing a significant portion of the memory foam in order to get its loftiness just right for you.
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